Timeline for Achievement:
Five months (August 2023 – December 2023)
The training was delivered through offline workshops and online support post training completion.
Visit Website: www.crescentfoundary.com
Point of Contact: Amit Nathany
Achievements:
20% increase in closing rates, surpassing the original goal.
17% increase in overall sales revenue, exceeding expectations.
Secured global accounts such as John Deere, Caterpillar, and Toyota.
Enhanced confidence and engagement among sales teams.
Improved understanding of market dynamics and customer needs.
Client Objective:
Crescent Foundry sought to enhance its sales efficacy by implementing advanced sales training techniques. The goal was to improve the sales performance of teams across four locations and ultimately boost profitability.
Initiated:
The sales training program was initiated in August 2023.
Geographical Spread:
Crescent Foundry operates in India, with manufacturing facilities in Kolkata, West Bengal, and Vadodara, Gujarat. Their products are supplied to over 10 countries worldwide, including major airports in Mumbai, Delhi, Bangalore, Hyderabad, Sydney, Dubai, UK, Germany, and Japan.
Industry:
Manufacturing (Grey and ductile iron municipal castings, counterweights, automotive casting, and gratings)
Target Market:
Municipal authorities, infrastructure developers, and construction companies globally
Goal Given (Tangible):
Convert global clients and establish global accounts as an automotive OEM. Achieve a 15% increase in sales revenue within one fiscal year. Improve closing rates of leads by 25%.
Timeline for Achievement:
12 months
Method/Delivery:
Hybrid model with in-person workshops in Delhi and online sessions.
Visit Website: www.jollyengg.com
Point of Contact: Akshay Bhargava
Achievements:
25% increase in annual sales revenue, achieving INR 125 Crore.
30% boost in lead conversion rates.
Enhanced product knowledge enabled better cross-selling and upselling.
Increased confidence and effectiveness of sales teams.
Client Objective:
Jolly Locks aimed to elevate sales performance by ensuring their sales teams could meet the diverse demands of commercial and residential clients in India.
Initiated:
The sales training initiative was launched in February 2022 and was completed in February 2023.
Geographical Spread:
Based in Delhi, serving clients across India.
Industry:
Hardware and accessories (Locks, hinges, mortice handles, auto-closing hinges, tower bolts, etc.)
Target Market:
Residential homeowners, builders, contractors, and property developers.
Goal Given (Tangible):
20% increase in annual sales revenue, targeting INR 125 crore.
Timeline for Achievement:
5 months
Method/Delivery:
Blended model (face-to-face workshops in Noida and interactive online sessions)
Point of Contact: Rajat Salhotra
Achievements:
30% increase in annual revenue, reaching INR 130 Crore.
35% boost in conversion rates during client interactions.
Improved product knowledge enabled tailored solutions for customers.
Increased sales confidence and better customer relationships.
Client Objective:
Advance Decorative Laminates sought to empower its sales team with advanced techniques and strategies to enhance market penetration and revenue growth.
Initiated:
The sales training program was initiated in January 2021, lasted till July 2021.
Geographical Spread:
Based in Noida, catering to domestic and international clients.
Industry:
Decorative materials (High-pressure laminates, compact laminates, textured laminates, custom laminates)
Target Market:
Interior designers, architects, furniture manufacturers, construction companies, and homeowners.
Goal Given (Tangible):
25% increase in annual revenue, surpassing INR 125 Crore.
