Marketing is a Latin origin word which refers to the market place. It has been extensively practised for ages in different formats; a basic understanding of marketing is that you require the business to produce sales with consumer-centric solutions. As simple as it sounds, it is challenging and exciting; it is an acquiring skill that requires consistent training and knowledge. 

Ever since Google came in 1998, there has been a surge in e-marketing. Learning new tools and creating new content for marketing has provided a broader reach for brands and services. As it says, “the business which is not on the internet won’t survive the test of the time,” the internet has made business much easier, and it has given the power to people to choose any services from the comfort of their laptop/smartphone while enjoying the tea. This market evolution is possible because of practical and imaginative marketing ideas. When we talk about marketing skills, there are two aspects: the softcore skillset and the hard-core skillset. Read More